Visual content engages, inspires & excites your audience.
eZines combine informative text and captivating visuals into an online branding experience.
The result is part of your overall branding strategy. From the moment your audience flips open the cover, they’re immersed in your brand’s world.
Your lookbook, on the other hand, inspires your audience by seeing your products/services in use on live models.
It’s about creating a visual experience your audience can relate to. Offering a visual representation of your products or services forges a long-term relationship with your audience, turning them into clients.
For your eZine or lookbook to effectively convert your audience into clients, include the following (5) elements:
1. A recognizable name and tagline, clearly descriptive of its contents.
A salon would include “hair” in their title, a menswear company would include “men”, etc.
Audience targeting is understanding your client’s information consumption patterns, age, spending, interests and more. This level of targeting helps you produce content your audience will find useful, valuable & relevant.
3. A Captivating Cover Page Design
Stunning imagery captures your viewer’s attention more effectively than text, in a way that’s authentic and realistic
4. Content relevant to your audience
Was your audience captured by your social media marketing campaign? Then, the inclusion of visuals is the way to go. Or, does your audience prefer research-based content? Then text is more effective
5. An incentive/prompt to purchase your products or services
Special codes or offers only available to your subscribers.