Aire Design creates unique user experiences, so your brand stands out, bold & brave.
Aire Design started off by accident, like most great things to do. I had built my first online business and, don’t laugh, it took me a whole year just to get it up and running. Only to find out that my target market was able to get my products over 50% cheaper by going straight to the manufacturers, ouch! So, frustrated and facing my first failure, I decided to move to a new country.
I arrived in Spain, with no idea what I was going to do next. Thanks to serendipity, I made friends with a restaurateur on Spain’s Costa Blanca. After getting to know her over several months, she confided in me that her restaurant wasn’t as successful as she wished and she was looking to get into a new venture.
She asked, what were my intentions here in Spain? I recounted my previous experience with building my online business, violins and all. But, that’s when the magic happened. She then asked if I could build an online business to sell her restaurant’s wines. She explained how they had been a great hit with the local community, however, she wanted to expand to international markets. Since I had come from abroad, she thought I would naturally have the expertise to do it. (Sometimes it takes someone else to believe in us, to believe in ourselves.)
Using my prior experience, I dived right in and began building her online business to reach international customers. I spent a week working with her at the restaurant. I used that time to familiarize myself with her business to develop a business strategy. I loved it, I felt alive after months of self-imposed recluse. Finally, all the things that I had learned in the year prior had a perfect purpose. I was able to execute my business strategy for her online business in no time. I knew then, I woils do the same for other people.
The best part was when I revealed the site to my friend, her family was also there and the big moment had arrived. I directed them to the site and everyone’s jaws just dropped open. Next, I heard a flurry of, “wow, it’s perfect!” “How did you do this?” “This is her wine?!” (In Spanish, of course).
At that moment, I felt both proud and humbled by my experience. It took a major failure in my own enterprise to help me find what I really was good at after all. And so, Aire Design was born.
Want me to develop an Effective Business Strategy for Your Online Business? Schedule your Complimentary 17-Minute Discovery Session now.